PROJECT BLACKTOP
Every great partnership starts with a moment of recognition. CORPORATE MOTORSPORTS
In 1999, Joe Viola Jr. and Jonathan Draper co-founded Corporate Construction — a Connecticut-based commercial and industrial construction firm built on a commitment to quality, trust, and lasting client relationships. Over 25 years, what began as a two-man operation grew to 65 full-time professionals serving the Northeast. On weekends and race days, Joe found his release behind the wheel. Corporate Motorsports was born from that passion and a clear-eyed business insight: an arrive-and-drive, full-service motorsports experience designed for people who ————
“Guys that could get a few days away, blow off some steam. They fly in, put a helmet on, and fly back out. We take care of everything."— Joe Viola, Corporate Motorsports
Corporate Motorsports is both a personal expression and a business model. A company built for people who understand that the best reward for hard work is more of it, just at 100mph.
Joe competes himself under Porsche Club of America — six years in, a shelf of podium finishes, and ambitions that keep growing. The shop provides full-service motorsports operations as well as vintage builds, producing custom restorations that won at their first concours-level showing in Rhode Island. The Corporate umbrella recently introduced its machining division, making nearly every aspect of motorsports operations handled in-house. The foundation is solid. The operation is proven. What it's ready for now is an audience.
Matt Stanley grew up in the trade. His father built a family-owned paving business from nothing. Matt learned the craft the right way, then built something the industry had never seen. Raised on Blacktop started as a way to promote and share the practices of the paving trade. It became the industry standard — a source of pride for tradesmen across the country.
RAISED ON BLACKTOP
"We never changed our business model. We just started showing people what we do. ”— Matt Stanley, Raised on Blacktop
Raised on Blacktop became the industry standard. A LeeBoy licensing deal moved over 200 units. American Pavement is now a John Deere brand ambassador. Matt didn't just build a following. He built prestige for an entire industry — and elevated his father's business alongside it.
None of it was manufactured. Raised on Blacktop became the industry standard because Matt showed real work, real people, and a family business that took pride in what it built and an entire industry recognized itself in it.
The introduction was intentional. Matt Stanley built one of the most compelling brand stories in the trades space through digital and social marketing. Both brands are rooted in craftsmanship, competition, pride of ownership, and the belief that the work itself is worth celebrating. For Raised on Blacktop, this is an opportunity to expand into an adjacent world of driven, business-minded people. For Corporate Motorsports, it means access to one of the most loyal and engaged audiences in the trades.
The partnership was announced on January 8th, 2026 — and the response was immediate. What followed was the first real proof of concept: the unveiling of the #262 CMS x Raised on Blacktop livery. Working alongside Joe, Matt, and Darius of Rabid Wraps, I helped design the car from concept to finish — the first time I've personally been part of designing a race car.
THE PARTNERSHIP
I am managing content strategy, social execution, and partnership direction end to end, with the goal of growing both audiences, telling a story neither brand could tell alone, and attracting the right sponsors on our terms.
My job is to tell the Corporate Motorsports story the way it deserves to be told — organically, consistently, and authentically — and to help Matt realize his dream of making Raised on Blacktop a brand that cannot be confined by any industry.
That car means something to me beyond the project. Joe works day and night to build his company, support his employees, and compete at a level that will almost never satisfy him. My job is to make sure that effort is seen. The car is on the grid. The season is underway. It's February, and I'm fired up. We're just getting started.
MY ROLE
PROJECT BLACKTOP - 2026SIARA PITTMAN